This video, originally from WWE’s corporate website, recently found its way onto their YouTube channel. It’s a marketing piece which acknowledges how hard it is to write for Raw, SmackDown, and the company’s other hours of television while still giving the impression it’s a fun, rewarding job...
And maybe it is! While pretty much everyone who’s spoken about their experience on the creative team hasn’t shied away from it being a stressful, unpredictable gig, there are those who’ve spoken positively of their time doing it, and given it credit for helping them grow professionally. But we can also look at this presumably recently shot video and see at least a couple people who are no longer with the company (Kazeem Famuyide and RD Evans), and one who stepped down from the position we see him in here (Brian “Road Dogg” James).
I don’t know what Ryan Callahan, the lead Raw writer recently fired by the head of the overall writing team Dave Kapoor, looks like, but it’s possible he’s in there, too. One of the writers says, “You need to have thick skin and not be married to your ideas, because there’s always a good chance something’s gonna change,” which is especially interesting since Fightful reported one of Kapoor’s issues with Callahan was that he “took creative changes a little too personally”.
We do see Jen Pepperman, who recently won a Daytime Emmy For Outstanding Directing in a Digital Drama Series for the Amazon streaming After Forever. Nia Jax and other Superstars shouted her out after she won the award, with Jax saying the former soap writer was the lead voice behind her WrestleMania 34 program with Alexa Bliss. Pepperman was also in the news this week thanks to a Fightful exclusive claiming she has heat backstage for carrying her Emmy statue around backstage and even bringing it to Monday’s production meeting. Which sounds like totally normal behavior that would happen in a healthy work environment!
Aside from the rumor mill, the video also confirms some things we’ve long heard about being on the creative team (albeit with a positive spin), such as how script changes happen up to and even after a show’s start. There are also some claims like the one about the home team focusing on “week-to-week, month-to-month, longer-term storylines” which sound laughable considering the programs we get on Sundays, Mondays and Tuesdays. But they very well may write those things out, which probably makes it even more frustrating for them than it is for us to see their plans not materialize.
It’s impossible to say from the outside, with only public relations materials and anonymously sourced rumors to guide us, how much the perceived behind-the-scenes chaos affects the finished product.
But when even the spin makes the process sound like madness? It’s probably not helping.
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