OKX is the first Team Sponsor of the LIV Golf

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In just over a week, the LIV Golf will be back on European soil.

From 30 June to 2 July, the players of the Saudi League will compete on the course of the Real Club Valderrama, one of the "sacred places" of European golf.

In addition to the incomparable location, there will be another novelty, of a different kind, but still important.

For the first time, one of the LIV Teams will be sponsored.

Liv Golf, statements

The team in question is that of the Majesticks GC, made up of Lee Westwood, Ian James Poulter, Henrik Stenson (the three "rotating" Captains) and Laurie Canter (who, at the moment, replaces the injured Sam Horsfield).

OKX is a primary operator on the cryptocurrency market (the second most important by trading volume, to be clear, NDR).

The stated goal of the partnership is to provide innovative online engagement opportunities and fan experiences to audiences of LIV events in the United States, Europe, the Middle East and Asia.

OKX, with a view to this objective, experiments tools to be made available to users to operate on the Web3, the third generation of the World Wide Web.

It is a sponsor, among others, of the McLaren F1 Team and of Manchester City.

The link between the Majesticks and the Seychelles company is one of the Team Captains, Ian James Poulter, OKX brand ambassador.

“Having previously been a partner of OKX, I know the company puts passion, technological expertise and creativity into everything it does”

“It is for this reason that I am delighted to welcome OKX as the first official global sponsor for the GC Majesticks”

“The company and the team share the ambition not only to win, but also to challenge the status quo“.

Haider Rafique, Chief Marketing Officer of OKX, said:

“Golf fascinates and attracts thousands of people all over the world”

“However, its reach can be amplified if we dare to think bigger in relation to fan engagement, inclusiveness and the introduction of innovative partnership formulas that use Web3 to captivate and provide inspiration”

“We look forward to working with Team Majesticks GC in the near future in areas that will allow us to showcase our strengths.”

Beyond the ritual declarations, the important news is that a road has been opened.

In the development project of LIV Golf, the transformation of the Teams into real independent companies that have to be managed according to economic criteria has enormous weight.

To date, the situation of uncertainty that has framed the controversy between the Tours has held back the potential of the Teams tool with a view to the growth of LIV Golf.

The announcement of the PIF/PGA Tour/DP World Tour agreement has begun to mitigate this uncertainty, and it is conceivable that the partnership between Majesticks and OKX is the first concrete fruit of the new climate.

from Tennis World USA https://ift.tt/wJRbcV2

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