The Battle For Brand Supremacy put the show back in the upper end of what looks to be its new range.
Last week, I theorized product quality could have been the cause of the dip in SmackDown’s ratings and viewership. After all, a live show underperformed a taped one - seemed reasonable to me. Many in our community disagreed, with some pointing out this was just the WWE show settling into its level on a new night and network.
Based on this week’s numbers, you were right, and I was wrong.
The final push to a major PPV, and the promise of cross-brand battles, probably played a factor. But it’s also starting to look like SmackDown is gonna be within 10% or so of 2.5 million viewers and a .5 in the all important 18 - 34 demo on Fox Fridays. Here’s a chart of the show’s performance since it debuted in that spot last month (all data via Showbuzz Daily):
For complete results and the live blog for SmackDown this week click here. To read a complete recap & review of all the night’s events click here. For a full playlist of the show click here.
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